Designing sustainable solutions to improve how we live, work, and travel

PriestmanGoode is a global design studio that reimagines everyday experiences to improve how we live, work, and travel. With a strong foundation in transport design and a growing presence across sectors, they create future-focused solutions that put people and the planet at the heart of what they do.

At Material Matters 2025, PriestmanGoode will present the evolution of Route to Zero, their strategic framework for embedding sustainability at every stage of the design process. The installation explores how designers can reframe the brief, drive systemic change, and innovate beyond the surface-level aesthetics of materials to consider their full lifecycle and impace.

They will also be showcasing the latest developments in their Material Minds database - their interactive research tool designed to help designers and clients navigate the complex world of sustainable materials.